I recently met with a small business owner and the topic came back around to growing our respective businesses. He has been in business for a few years and I have been in business for over 14 years, 11 of those full time. He asked me how I managed to grow my business? “What works for you?”, he said. “How quickly did you grow?”. As I began to reflect on the years, I thought of the many challenges I faced, as well as the successes I’ve had, but my mind kept pointing back to hard work.
As a small business owner, you have to dedicate yourself to your business, to its’ success, and to its’ commitments. It takes hard work, long hours, late night appointments, weekend phone calls, and even weekends in the office. It’s a grind, but if done right…it’s a very rewarding grind!
As I meet with many small business owners about their websites, I find that they often want quick success, however that is not the reality. Site traffic builds over time, and it may eventually level off. Conversion rates build over time, and that too may level off. Your website isn’t all that different from you in the sense of how long it takes to be efficient and effective. The goal however is to build something that has the potential to grow.
The answer is “yes and no.” Like any software application WordPress is subject to relatively frequent updates and it’s important to update WordPress, its plugins, and themes. Good news is that we at Mac 5 Creative will take care of this for you so that is where the “no” part of the answer comes into play. Why should I have Mac 5 Creative do this? Because updating WordPress and its plugins will:
Fix bugs Like any app, WordPress and the plugins used with it can periodically suffer from bugs popping up in the code. Updating the WordPress core, plugins, and themes will fix annoying bugs discovered in the previous version. Nobody likes bugs – they can diminish website functionality, making it unreliable and just plain difficult to work with.
Add functionality and features This one’s pretty obvious. Who doesn’t want the latest bells and whistles to make their website look great and attract more visitors? Go ahead and update. You know you want all that good stuff. One of the features that have been improved upon is the content editor that you use to write your pages and posts by improving capabilities or adding shortcuts for frequently used formatting.
“How does my website rank?” is a question we hear often. With so many companies and organizations turning to the web to engage in online marketing and gain visibility, “how does my website rank?” is not just an important question, it’s a vital one for success. Getting found online is so important these days that many firms base their ability to reach and influence potential customers and clients solely on their Google search engine ranking. In fact, recent research has revealed that 93 percent of all buying decisions begin with an online search.
So, if you’ve asked the question “what’s my website ranking?” you’re not alone. Search engine optimization is both an art and a science designed to help website owners better position their websites to be found, with the goal to appear as high as possible in search results, preferably on page one. Anything less than that means the answer to “how does my website rank?” will be “not that good.”