Content: Paid vs. Organic – The Basics
Nothing stimulates heated discussion among marketers more than the age-old question: paid versus organic content – which works better? But savvy marketers will tell you that that’s not the real question. What every business should be asking is “How does paid and organic content work, period?” because, the truth is, they both work, they just work differently.
Organic content works better in building relationships with your brand’s target audience. That’s key for developing loyal customers and repeat sales. Of course, it takes time to build relationships, so the true value of organic may only be seen in the long term. It’s a slow process that involves a long-term commitment to provide high quality content over time.
On the other hand, paid social media campaigns have a set time period and amount of exposure, so their effects are faster and more controllable. The aims of paid content are improving brand awareness, promoting specific things (products, services, and events, for example), driving conversions, and supporting organic content by giving it a “boost.”
I recently met with a small business owner and the topic came back around to growing our respective businesses. He has been in business for a few years and I have been in business for over 14 years, 11 of those full time. He asked me how I managed to grow my business? “What works for you?”, he said. “How quickly did you grow?”. As I began to reflect on the years, I thought of the many challenges I faced, as well as the successes I’ve had, but my mind kept pointing back to hard work.
The answer is “yes and no.” Like any software application WordPress is subject to relatively frequent updates and it’s important to update WordPress, its plugins, and themes. Good news is that we at Mac 5 Creative will take care of this for you so that is where the “no” part of the answer comes into play. Why should I have Mac 5 Creative do this? Because updating WordPress and its plugins will:
“How does my website rank?” is a question we hear often. With so many companies and organizations turning to the web to engage in online marketing and gain visibility, “how does my website rank?” is not just an important question, it’s a vital one for success. Getting found online is so important these days that many firms base their ability to reach and influence potential customers and clients solely on their Google search engine ranking. In fact, recent research has revealed that 93 percent of all buying decisions begin with an online search.