Is your website working for you? Your website should always be a work in progress. Just like your lungs need air, your website needs changes. New pages, updated information, better quality photo’s are some of what is necessary to keep your site current in today’s ever changing world.
Key Phrases: Your goal should be to increase the number of keyphrase specific content on the site to attract the right kind of visitors. Taking the time to pick the correct words/phrases and using them will increase traffic to your website. Having this information on a report is necessary to know what’s working.
Site Visits: See how many people visited your site this month, and more specifically how many of the visitors were new prospects. Keeping track of these numbers, and having a goal for the future will help to motivate you, or your marketing professionals.
Pages viewed and time on site: Is your website putting out enough information to keep your prospect’s interested? What pages are they going to the most. What pages are never visited, and could use a new look with new ideas? Keep informed and get the most out of your website.
Google pages indexed: Increasing your ranking will increase revenue! The number of google pages indexed for your website is used in the algorithms by Google for ranking. Getting that number up, combined with other factors will get you listed, and you want to be first!
Form submissions: Are your forms producing new prospects. Increasing form submissions directly relates to increasing sales. It’s important to look at quality vs non quality submissions. Are the prospects what you were looking for, or trying to sell you something.
Reading and reacting to your report results will improve your overall website traffic, form submissions, and your bottom line. We hope that helps you understand why report’s about your website do matter! Here at Mac5 Creative we have many plans that include reports.
Do you ever feel like things are all over the place? You can’t wrap your arms around all your marketing material? You have no real direction with all your promotional items, your logo, and your branding identification? We’re currently working with a company that has several locations and their material is scattered at best. So in each location they’re all doing their own thing. This drives up the cost of these items which would be best to buy in bulk. Not only that, the overall marketing strategy is all over the place. Our goal is to simplify and assemble the perfect identity. We feel your Brand Identity is paramount and it all starts with your website.
Your website should be the anchor of your Brand Identification, it should all start with this visual placeholder you call your website. Welcome to this fast paced visual world we live in. You want your website to be the most effective tool in your toolbox, so it communicates what you’re all about. You want people to know exactly what you do and that you’re the expert in your field. So your marketing material should have the same branding, color scheme, and message across all items and divisions of your business.
As a Web Development Company we already have a good understanding of your business. And it is our continuous job to be learning more and more about your business to effectively help you grow. Our job is to help you identify your customers, capture their attention, and then convert them to a sale. We can help you develop a website that will have the proper “Calls To Action” to capture customers that need your services. We also offer some great tools that will help you nurture those future customers. It’s all about the “Interaction” you have to educate your customer and show them how your services can best help them. Along with website development, we also offer marketing, print and promotional items that will keep your name out front and center. All these items, “This, That, and The Other Thing” will help bring you full circle to a “Brand Identity” that is consistent across the board.
Ways we can help, quick story. A customer wanted us to create a brochure that their Salespeople would be able to personalize and then print out internally to leave with prospective customers. Think about the quality issues you would run into by doing this, just the printing alone. So the suggestion was made to print a nice full color tri-fold brochure with business card die-cuts on the back. The sales person would place his card in the slots and leave behind. This will be a lot cleaner and professional looking. Not only that, but a time saver, you want salespeople to be selling, not running a copier. We have the practical experience across the board to help you in the growth of your business.
So in closing, if you google “This, That, and The Other Thing” Wiktionary explains it:
Noun this, that, and the other – A wide range of actions, circumstances, characteristics, topics, or other items.
Our goal here at Mac5 Creative is to help you “Bring it all together” and have all your marketing items and goals have the same direction and the same results, sales!.
Here are the 3 top reasons that clients tell us why they are not doing email marketing. These reasons may also be the same 3 reasons that you are not doing email marketing for your business. These are just the top 3 reasons. There are many others, some of which we cannot publish on the web! 🙂
- They hate getting email marketing pieces from other people. In fact they despise it. They think it’s spam. The reasons go on and on around this topic, but the bottom line is they don’t like getting email. There’s nothing wrong with that feeling, but there is something wrong with believing that your customers don’t want emails from you with updates about information, company services, specials, and promotions. Remember, this isn’t about you, it’s about your customers. They should know that you are the expert, that you have knowledge, that you care about them, and that you have the product and service that they need and want at the time that they need and want it. So send them relevant information, at appropriate times. Well timed intervals are key to getting good results with email marketing, and the other main factor is sending the email to a highly targeted list. If you put everyone in the same bucket, then it likely won’t work. You need to segment. This might be the exact reason why you don’t like getting emails…cause they aren’t relevant to you. Think of a company that sends you emails that you like to get, that you actually read. Then review why it is that you like those and not others! With those good, positive reasons you can now go build a great email for your clients and prospects!
- They would much prefer to do something else. They know that they want to send out emails, but walking through the thought process with no guidance becomes overbearing for them, so they divert to other tasks that are easier! I get it! I do the same thing sometimes…I mean really who wants to mow the lawn! Only 3%? Well guess what…we are the 3% that likes creating email plans and executing on those, and we love advising people on how to do it as well. This is why I often do free seminars on exactly how to do this! It’s not rocket science, but email marketing can get a little more fun the deeper you dig into it! If you don’t like doing it, then delegate to a coworker, employee, or an agency. But at least recognize that someone needs to be doing it so that you can get the $44 ROI back for every $1 spent on email marketing!
- Time! Ain’t Nobody Got Time For that! I get it. Small business owners are crushed with time. Many of us barely have enough time for our family much less ourselves. This is where that delegation comes in as well. You have to stick to what you are good at, what you do best and you need to remain focused on those things. Then you can have someone else do tasks that aren’t in your wheelhouse or that you don’t have time for! Bottom line…find someone who offers an email marketing program (like us) and interview them so you know it’s a good fit. Then hire them and let them do their magic!