Mac 5 Creative

Your Partner in Customer Communications

Content: Paid vs. Organic – The Basics

Posted on Jan 15, 2020 in Featured

Nothing stimulates heated discussion among marketers more than the age-old question: paid versus organic content – which works better? But savvy marketers will tell you that that’s not the real question. What every business should be asking is “How does paid and organic content work, period?” because, the truth is, they both work, they just work differently.

Organic content works better in building relationships with your brand’s target audience. That’s key for developing loyal customers and repeat sales. Of course, it takes time to build relationships, so the true value of organic may only be seen in the long term. It’s a slow process that involves a long-term commitment to provide high quality content over time.

On the other hand, paid social media campaigns have a set time period and amount of exposure, so their effects are faster and more controllable. The aims of paid content are improving brand awareness, promoting specific things (products, services, and events, for example), driving conversions, and supporting organic content by giving it a “boost.”

 

Read More

The Grind of Small Business Websites

Posted on Dec 4, 2019 in Featured

I recently met with a small business owner and the topic came back around to growing our respective businesses.  He has been in business for a few years and I have been in business for over 14 years, 11 of those full time.  He asked me how I managed to grow my business?  “What works for you?”, he said.  “How quickly did you grow?”.  As I began to reflect on the years, I  thought of the many challenges I faced, as well as the successes I’ve had, but my mind kept pointing back to hard work.

As a small business owner,  you have to dedicate yourself to your business, to its’ success, and to its’ commitments.  It takes hard work, long hours, late night appointments, weekend phone calls, and even weekends in the office.  It’s a grind, but if done right…it’s a very rewarding grind!

As I meet with many small business owners about their websites, I find that they often want quick success, however that is not the reality.  Site traffic builds over time, and it may eventually level off.  Conversion rates build over time, and that too may level off.  Your website isn’t all that different from you in the sense of how long it takes to be efficient and effective.  The goal however is to build something that has the potential to grow.  

Read More

Why do I have to update the WordPress Software and Plugins?

Posted on Nov 8, 2019 in Featured

WordPress plugins, and themes need to be updated often. Three important reasons for this are security, functionality, and compatibility. Below you will find the reasons and easy to understand descriptions to help you see that even though WordPress updates can be time consuming, it is super important.

The primary reason for this is security. WordPress is an open source software collection and as such anyone can upload plugins, software, and themes. This open, free, exceptional source for information definitely comes with some security risks. If your WordPress software is not being updated on a regular basis, you are at greater risk of being hacked.

Another important reason is that you want your site to function properly. As the internet improves, so does the software. WordPress will do forced upgrades (ones in which you have no choice to install), and it’s possible that these upgrades will break another feature within your site. The plugin developers will then go to work to create a repair for the specific issues and put out a newer version of their plugins. Then your WordPress manager would let you know that an update for that software is available.

Compatibility is the third reason for updating. You want to make sure with today’s quickly changing world wide web – you fit in. Sometimes updates are related to mobile friendly and responsive websites. Updating these items means that your site will be current with the latest technology upgrades.

With every update, you will fix issues, enhance features, improve the overall performance, and stay up-to-date with today’s standards. Your site should be as up-to-date as possible, and all security issues should be quickly repaired to help protect your site, your clients, and you. We’ve created a process checklist just for you. This checklist will walk you through the wordpress upgrade process. Feel free to use this as a guide to ensure that your upgrades are done safely and properly. If any issues arise or if at anytime you feel in over your head, Mac 5 Creative is here to help. Simply click our contact us button below.

Read More